Simply Easier Payments Announces a New President

Bradley Whitley-Williams will help payments solutions partner expand and continue growing.

Simply Easier Payments announced today that Bradley Whitley-Williams will take over as president to help the company expand and continue growing.

Whitley-Williams will begin day-to-day operations of the Durham-based company in August 2022 replacing president Duke Williams, who founded the company 16 years ago and is remaining chairman of the Board of Directors.

“I am thrilled for the opportunity to lead this company that has helped revolutionize digital payments for insurance,” he said. “The integrated technology Simply Easier Payments continues to create is a game-changer in the billing and invoicing space.”

A graduate of the University of North Carolina at Charlotte, Whitley-Williams began his career designing customer experiences for financial services firms and has used that expertise to help companies implement technological solutions that improve customer satisfaction and boost efficiency.

In a previous job at financial services firm TIAA, he led various operational and analytical functions across wealth management, personal financial planning, and banking. During a decade in the field, he has brought multiple new financial products to market, an experience that he will draw on as he leads Simply Easier Payments, which recently expanded from its core clientele of insurance agencies, brokers, MGAs, carriers, and premium finance companies to add investment advisors.

“This is an exciting time for the financial technology industry, with new innovations that can help even the most tightly regulated businesses,” added Whitley-Williams. “I look forward to helping Simply Easier Payments remain on the cutting edge.”


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